Strengthen Your Mind Like the Champions
Discover how to master your mental game to stay composed under pressure and consistently deliver your best performances.
Learn everything you need to know about using mental training in your sport.
Start making it a natural part of your training with minimal time and effort.
Build the mental strength that separates good athletes from great ones.
Deliver your best performances when it matters the most.
20
Years in elite sport
3
Olympic games
5+
years coaching
200+
athletes helped
12
Medals at Worlds & Europeans
The Zone Academy walks you step-by-step through my proven 4-step Zone Method so you can build mental strength that lasts.
Get warmed up here to learn how the Academy works, where everything is and how you can make the most of it.
Uncover your mental strengths and find areas for growth with a science-backed assessment.
Learn the 5 core methods we use across the Academy and how to apply them effectively.
Learn to set meaningful goals, create your personal mental training plan, and make your 5-Minute Confidence Boost Routine that helps you grow your confidence daily.
Access a growing library of short, guided exercises to build your mental strength, anytime you need it.
Join me live each month for coaching, feedback, and Q&A to stay on track and learn from other athletes along the way.
“The strategies I learned in The Zone Academy helped me stay positive, focused, and avoid overthinking, even under pressure."
Hyrox Masters doubles world record holder
“I used to get frustrated when learning new skills and didn’t know how to start mental training. Now I know exactly what to do, have better emotional control, stronger self-talk, and tools that help me stay focused, even on bad days.”
Crossfit/Functional Fitness athlete
“Since joining The Zone Academy, I’ve improved technically, physically, and mentally. At my first comp this season, I used a focus exercises and stayed relaxed the whole time. I threw a 5 meter PR in the final round, won the comp, and qualified for the European U20 Champs.”
All Academy members get €50 off a Private Strategy Call whenever you want more personalised help.
Don't miss out on this opportunity to elevate your game.
Join The Zone Academy and unlock your mental edge today!
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Mental training is hands-down the most effective way to build the mental strength you need to overcome self-doubt, handle stress and perform at your best when it matters.
Stop leaving results to chance and start competing at your full potential!
Use the proven, science-based mental training system, designed by a 3x Olympian, to perform with confidence, focus, and control.
24/7 Instant access online or in The Athletes Zone App.
Literally step-by-step training, nothing was left out!
Monthly live sessions and an exclusive community of ambitious athletes to support and encourage you along the way.
Engage with an exclusive community of ambitious athletes where you can ask questions, share wins, and get support on your mental training journey.
✨ Most performance failures in sport come from mental factors like stress, focus, or confidence, not lack of skill or fitness.
✨ Mental skills are trainable, just like strength, speed, or technique.
✨ Studies show athletes who use mental training can improve performance by up to 70% under pressure.
✨ Mental training only takes a few minutes a day, but if you skip it all those hours in the gym might not pay off when it matters most.
✨ Olympic and professional athletes train their minds just like their bodies, because they know performance starts in your head.
✨ You can be in peak shape but if your mind isn't strong too, you’re leaving your performance up to chance.
The mistake I see many athletes make is they think they can just figure out mental training on their own, that the "do-it-yourself" route is cheaper and easier.
Honestly, that's what I used to think too.
But life and training get busy, and mindset work is always the first thing that gets pushed aside.
Then when the results don’t match the effort, that’s when athletes start looking for help...
And private coaching isn't cheap, it can cost hundreds or thousands of Euros per month.
That's why I created The Zone Academy!
You don’t have to wait for problems or invest thousands to start building real mental strength.
Here, you can train your mind consistently with proven tools, clear structure, and support that keeps you accountable.
It’s the same proven framework I used as a 3x Olympian to perform under pressure, now available for a fraction of the cost.
Most athletes invest in coaching, nutrition, and gear to perform better, but mindset is what makes all those investments actually pay off.
Join the Academy today for only €35/month or €350/year (that’s two months free!).
You can cancel anytime and if you choose the annual plan, you're covered by a 30-day money-back guarantee!
I don’t want unhappy members, I want athletes who are growing, learning, and seeing results from their mental training.
That’s why you can cancel your monthly subscription at any time, no strings attached.
If you choose the annual subscription and find that The Zone Academy isn't the best Mental Training Program you've ever taken, if you are not happy with the quality of the content or for any other reason, simply email me ([email protected]) for a full refund!
No hassle, no questions asked!
I want you to feel confident investing in your mindset, because that’s where real progress begins.
— Ásdís Hjálmsdóttir Annerud
Annual members also get my 8 week course, Performance School.
It is your practical mental training toolbox for handling the common challenges that come up in sport.
Monthly Subscription
€35/Per month
Included in Plan
Annual Subscription
Get two months for FREE!
€350/Per year
Included in Plan
Get Bonuses Worth 350€!
I’m Ásdís, a three-time Olympian and Mental Performance Consultant.
Over the last five years, I’ve helped hundreds of athletes build confidence, handle pressure, and perform at their best all while having more fun.
With 20 years of experience competing at the highest level, a PhD in Immunology, and Micro Credential program in Sport Psychology, I combine real-world experience with science-backed methods to give you tools that truly work.
What sets me apart from other coaches?
I’ve been exactly where you are, so I understand what you’re going through. But I also have the scientific knowledge to back it up.
Let me show you how just a few minutes of mental training each day can unlock your full potential!